LEGAL

Data Deletion Instructions

Last updated: September 14, 2026

If you would like Masal.ai to delete the data associated with your account or your connected Meta Business assets, you have two options:

Option 1: Remove Masal.ai directly from Facebook

  1. Go to your Facebook Business Settings.
  2. Select Business Integrations (or Apps, depending on your account view).
  3. Find Masal.ai and select Remove.

This immediately revokes our access. We are notified automatically and delete all associated access tokens, retrieved leads, and campaign records within 7 days.

Option 2: Email request

Email hello@masal.ai with the subject line "Delete Facebook Data", including your Facebook Business ID or Page ID. We will confirm your identity, then delete all associated access tokens, leads, and campaign data within 7 days, and send you a confirmation email with a deletion reference code.

This process applies regardless of your location, and there is no charge for requesting deletion.

WhatsApp Conversation Data

In addition to Facebook Business assets, Masal.ai collects and stores the following data as part of the WhatsApp Follow-up service, as described in our Privacy Policy:

  • Lead phone numbers
  • WhatsApp message content and conversation history
  • Delivery/read status and timestamps

Automatic deletion: WhatsApp message logs are automatically deleted 12 months after the date of collection.

Requesting earlier deletion: A lead, or the broker who submitted the lead, can request deletion of this data before the 12-month retention period ends by emailing hello@masal.ai with:

  1. The phone number associated with the WhatsApp conversation, and
  2. The broker/business the inquiry was made through (if known)

We will delete the associated phone number, message content, and conversation history within 7 business days of a verified request, except where retention is required to comply with a legal obligation or to resolve an active dispute.

Deleting this data will end that lead's active conversation with our WhatsApp assistant — a new inquiry would need to start the conversation fresh.